Calvin Klein // SS18 Campaign
After unveiling their newest ambassadors earlier this year, Calvin Klein’s new window and in-store scheme features the Kardashian-Jenner sisters and A$AP Rocky from Amercian Hip-Hop collective A$AP Mob in an evolution of the globally recognised “Our Family. #MYCALVINS” campaign.
Produced by Blacks Visual in conjunction with the Calvin Klein visual team, the latest additions showcase larger-than-life cut-outs of the sisters wearing new apparel from the Spring/Summer ’18 collection.
A variety of images were used to promote a selection of the brand’s iconic denim and underwear collections. Mirrored backs and edges create a sense of the surreal, while raw metal stands provide support to the cut-outs.
The scheme was rolled out to 129 stores across 20+ countries.
Photography: Melvyn Vincent